THE SYSTEM · THE LOOP
Closed-loop enablement.
Human and AI expertise combined.
Most enablement is linear: train, hope, repeat. And most AI tools sit within tabs on a platform — users have to seek them out. Imparta connects assessment, learning, coaching, and performance into one continuous cycle — powered by i-Coach AI and grounded in decades of sales research.
Different entry points for sellers and L&D. Same loop.
i-Coach AI initiates action — it doesn't wait
Every conversation starts with personalised, proactive tiles — driven by things like coaching agreements, recent conversations, competency data, CRM signals, manager assignments, and upcoming events. i-Coach can also send proactive email or other messages when appropriate.
Deal coaching and preparation — before the real conversation
Prepare is where i-Coach AI actively improves the outcome of each call. It applies situational agility to data to understand the call context, talks with the seller about what they know, and coaches them on how to achieve their goals for the call. It uses tools as needed — from MEDDPICC to decision criteria and risk mitigation — to build a rigorous deal qualification, then coaches on what to do next, including practising it through roleplay.
In the moment, in your existing workflow
i-Coach AI can also help while sellers are executing a sales motion — for example, in a call, writing a document, or creating a forecast. Sellers can ask for help in the moment and i-Coach responds with deal-aware, methodology-grounded guidance. In the future our call agent will also surface proactive suggestions when it spots a critical moment, so the seller doesn't default to old habits under pressure.
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Reflection, evidence and a clear picture of what to work on next
In Assess, i-Coach AI goes well beyond call summaries and Conversation Intelligence. It gets the seller to think for themselves before showing any analysis. It then layers in objective evidence from the call: what was actually going on beneath the surface, which competencies the user should have used, and well how they did. The result is a far more nuanced and accurate read of call outcomes, next steps, and skill gaps than most platforms can provide.
Adaptive learning — hyper-personalised learning
Improve is where i-Coach AI turns insight into capability. It has multiple learning modes which it chooses based on the user's knowledge, skill, and confidence in a topic. For example, low knowledge gets a micro-asset and a quiz. Low skill but high confidence gets a roleplay (so the seller experiences the gap). Low confidence gets reflection, and so on. The right intervention at the right moment.
Action and accountability — closing the loop
Follow-through is where the user completes any actions needed for the customer, and also follows through on their skills and learning. i-Coach can co-create value estimates, draft emails and documents grounded in the methodology, and set reminders for the next moment that matters — closing the loop back into Nudge. Managers can be kept informed or involved when it helps.
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i-Coach® AI Agents
Each agent is trained on Imparta's methodology and your data. They work as an orchestrated system, not isolated tools.
Call Analyzer
Identifies call type, generates insightful call reports, and evaluates user competencies and mindset to drive rapid improvement.
Email Analyzer
Identifies the type of email, its goal and audience, and provides feedback to help achieve its goal.
360° Skills Assessment
Combines written skill level definitions with an AI interview to deliver tailored, robust competency/skill assessments at scale.
Performance Analyzer
Connects to your CRM and other tools to conduct a SWOT analysis on user performance and agree actions.
Team Optimizer
Helps managers look for issues and opportunities within the team, to plan time and optimize performance. (Coming soon.)
Expert Advisor
Provides insight on a wide range of topics, from best practices to products and accounts, depending on data connections.
Learning Planner
Analyzes patterns of user engagement, knowledge, skill, and results to recommend learning and eLearning & pathways.
Role-player
Provides realistic simulations based on best practices, to deliver learning, assessment and call preparation tailored to each user.
Knowledge Tester
Generates a wide variety of question types to check understanding of best practices and/or product/service data.
Adaptive Learning
Continuously assesses knowledge, skill, and confidence in a given topic, and uses this to drive successive best learning actions toward proficiency.
Deal & Account Planner
Helps to qualify and assess deal/account situations, choose the best approach, and plan specific actions to grow revenue and margin.
Content Generator
Generates written content with the user, aligned with their goals, the audience, and the principles of Insight, Influence and Trust.
Creative Problem-Solver
Uses Imparta's IDEAL problem-solving process and a wide range of practical creativity tools to resolve real-world issues.
Decision Supporter
Help users to make difficult decisions, including complex, multi-outcome, and rapid decision-making.
Live Call Advisor
Provides live insight and advice during customer calls to optimize sales performance in real-time. (Coming soon.)
Adaptive Coach
Works with users to achieve their goals and address challenges, while empowering them to think for themselves.
Career Coach
Uses a wide range of tools to help users think about, and plan, their career development including role advancement.
Nudger/Follow-Upper
Drives accountability, reflection and learning by proactively asking questions and following up on user conversations.
Team Collaborator
Connects users to other team members who can support in specific areas, or themselves need support. (Coming soon.)
Insight Generator
Scans a selected set of live feeds to look for insights of relevance to the user, then proactively suggests them. (Coming soon.)
Enhances your workflow
Orchestrator, headless agents, or direct access — i-Coach AI fits your stack
One subscription.
Continuous improvement.
Replace fragmented budgets with a simple annual fee per person. Platform, curriculum, consulting, and training — all included.
What's included
Ready to close the loop?
See how one continuous system connects assessment, learning, and performance — running on your own deals.